Helping your Dreams come True

Helping your Dreams come True

REDESIGN OF THE INTERNATIONAL TOYS

COMPANY MATTEL'S VISUAL IDENTITY. A FRESHER

NEW LOGO, WEBSITE HOME, BUS SHELTER...

Category

Branding, Advertising, Web-Design

Programs/Technology used:

  • Adobe Illustrator
  • Adobe Photoshop

Client:

Personal (Mattel)

Date: 2011-01-23

When I was a child I loved playing with toys. Actually I still love toys although I don't play with them anymore. And I must say that I loved Mattel toy company. That's why this project was somehow special to me when they sent it to us. We had to redesign some elements of the company's image: logo, bus shelter, a bus external appearance and the homepage.

I wanted to be simple with the logo. I decided to keep the original's color and used a similar but with a fresher look typography. What I completely changed was the shape of the wrapper as I think that the current shape is old-fashioned.

For the bus and posters I chose Heman as "my character" instead of Barbie. The reason it is that I grew up playing with him so I feel some affection for this character. Again, I wanted to be simple designing, because the new image reflects so, simplicity.

The design of the homepage was quite complicated as there was need to introduce a lot of information. Anyway, I wanted to be easy to understand and intuitive as the clients are usually kids of around 8 to 12 years old. But I must say it was challenging arranging that amount of elements on a website as I had never done before.

Key points of this project:

  • Logo that keeps the essence
  • A fresher logo than the original
  • Simplicity and intuitive design

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